Toumin Analysis of GE Advertisment

The claims propagated by the GE advertisement are that their new locomotive is the cleanest ever made and that it is a benefit to the environment (even though it doesn’t really aid the ecosystem and is still creating pollution). The reason the advertisement gives for being beneficial to the environment is displaying birds next to the vehicle and are seemingly unaffected by it. The warrants the ad instills in the viewer are birds that are existing harmoniously beside the train (which is supposedly representing the environment in general). The evidence for the advertisement is emotional appeal and financial appeal. The qualifier is that the train is not completely pollutant free but this is not explicitly stated (why would any ad not want that on its advertisements?). The Toulmin analysis does not leave anything out of the argument made by the GE advertisement.